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:: Strong foundation, energised growth (Aditya Birla Nuvo brochure)
:: Idea Cellular website
:: Idea launched in Rajasthan
:: Idea launched in Uttar Pradesh (East)
::
the company
::
product overview
One of India's leading GSM mobile service operators, IDEA Cellular is headquartered in Mumbai and has over 21 million subscribers. IDEA has licenses to operate in 13 circles comprising states of Mumbai, Delhi, UP, Uttaranchal, Haryana, Rajasthan, Madhya Pradesh & Chattisgarh, Gujarat, Maharashtra (excluding Mumbai) & Goa, Andhra Pradesh, Bihar, Himachal Pradesh and Kerala. IDEA's footprint covers approximately 70 per cent of the national market for mobile telephony. Idea is targeting a roll out in Mumbai and Bihar circles soon. The spectrum has already been allotted. IDEA has also received Letter of Intent for the remaining 9 circles.

IDEA offers GPRS on all its operating networks for both postpaid and pre-paid services, and was the first company to demonstrate and commercially launch the next generation EDGE technology for its Delhi Circle. IDEA has also been a pioneer in technology usage by employing satellite connectivity to reach inaccessible rural areas in Madhya Pradesh.

A leader in value-added services, innovation is central to IDEA's VAS products. IDEA was the first to offer 'Global SMS' in over 540 networks across all technology platforms, and the first to offer a voice portal with 'SAY IDEA'. IDEA has also recently launched services like ‘Press * to copy a Dialer tone’, IDEA TV – first GSM Multi channel mobile television experience, IDEATIMES – The first MMS magazine, Voice chat, Instant Messenger and more. IDEA has also launched its PCO service to reach a customer base. IDEA’s tariff plans have been customer friendly, catering to unique needs of different consumer segments. 'WOMEN’S CARD' is meant to fulfill special needs of women on the move, and ‘YOUTH CARD’ specifically caters to the emerging youth segment.

IDEA is also the only Indian GSM operator to win the GSM Association Award in the Best Mobile Technology category for the 'Best Billing and Customer Care Solution', both in 2006 and 2007.

Truly, an IDEA can change your life.

Contact us
Idea Cellular Ltd.
Corporate office
5th Floor, Windsor
CST Road, Kalina
SantaCruz (E),
Mumbai 400 098
India
Tel: 022 6682 0000 (board line)
Website: www.ideacellular.com

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