Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable value proposition to customers.

Sun Life Financial and its partners today have operations in key markets worldwide, including India, Canada, the United States, the United Kingdom, Hong Kong, Philippines, Japan, Indonesia, China and Bermuda. Sun Life Financial Inc. had assets under management of over US$ 446 billion, as on 31 March 2007. Sun Life Financial Inc. is a leading performer in the life insurance market in Canada.

BSLI in its seven successful years of operations has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the Bancassurance route and through the internet. It was also the first private sector player to introduce a pure term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduced by BSLI.

Being a customer-centric company, BSLI has invested heavily in technology to build world-class processing capabilities. BSLI has covered more than one and a half million lives since inception and its customer base is spread across 256 cities in India through 339 branches and over 86,000 agents. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income.