Madura Garments, a division of Aditya Birla Nuvo, is India's leading apparel and retail company. It enjoys market leadership in the branded garments business through its power and popular lifestyle brands — Louis Philippe, Van Heusen, Allen Solly and Peter England. Recently, the company has entered into a distribution agreement with the international brand Esprit and has opened exclusive brand outlets.

Madura Garments has exclusive showroom space which includes several large format brand outlets of world-class standards, providing top quality retail experience to the consumers. It also has a highly visible presence in large department and multi brand stores. The thrust is on brand building through development of innovative new merchandise, exciting communication campaigns and enhancing the product portfolio. The overall marketing strategy has been to move from a 'Wardrobe' brand to a 'Lifestyle' brand.

The company has won many coveted awards in the fashion world like the "Best Retailer of the Year, Best Apparel Company of the Year, Best Trouser Brand of the Year, Best Smart Casual Brand of the Year" etc at well known fora such as the Reid and Taylor Awards and Images Fashion Awards.

::	Louis Philippe
	www.louisphilippe.com
	Louis Philippe's range of superbly crafted garments makes an exclusive fashion statement that is accepted as a status symbol, recognised by its distinctive icon — The Upper Crest
::	Van Heusen
	www.vanheusen.com
	Van Heusen has redefined corporate attire through continuous product innovation and exclusive collections
::	Allen Solly
	www.allensolly.com
	Allen Solly popularised the Friday dressing concept in India. It has won the IFA Images 2001 Best Brand Award in the readymade menswear apparel category. With the launch of its women's wear in December 2001, Allen Solly has made a successful foray into the growing women's work and casual wear market.
::	Peter England
	www.peterengland.com
	This mid-segment shirt has effectively penetrated the mini metros. It has won several awards, including Shirt of the Year 2000 and India's most admired menswear brands 2001.