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Indo
Gulf Fertilisers, has its core business in Agri-Inputs
– fertilisers, seeds and agrochemicals. Given
its locational advantages, strong brand equity
and enviable cost structure, the company is well
positioned in this sector.
Its
plant at Jagdishpur, near Lucknow, is located
in the heart of the fertile, agriculture-intensive
Indo-Gangetic plain. In operation since 1988,
the reassessed capacity of this urea
plant stands at 864,600 tpa. Indo Gulf's marketing
activities span Uttar Pradesh, Bihar, Jharkhand
and West Bengal, which together account for over
35-40 per cent of urea consumption in India.
Indo
Gulf has sustained the strong equity and premium
position of the 'Birla Shaktiman' brand, through
its unrelenting focus on adding value to farmers
as a total solution provider, helping them improve
their yield at lower cost. The first company to
introduce the principles of Six Sigma in the agricultural
fields,
Indo Gulf has successfully enabled farmers to
achieve higher yield, quality and profits.
With
an increased focus on R&D, aimed towards introducing
unique value-added products, Indo Gulf successfully
introduced a neem coated Urea under the “Birla
Shaktiman Krishidev” brand in 2004, to provide
a significant leap in the
value proposition to farmers.
Indo Gulf has now strengthened its product offering
by entering the seeds and agrochemicals business.
This business has been built on partnerships with
public and private institutions bring the latest
technology and products to the farmers. The company
has set-up its own R&D station for breeding
hybrid
seeds near Hyderabad. Birla Shaktiman seeds and
agrochemicals have helped the company position
itself as a total solutions provider’ to
the farmers.
Indo Gulf’s ‘service centric’ marketing
strategy focuses on providing complete agri-solutions
to the farmers and service support to the channel
partners. The Birla Shaktiman Krishi Sewa Kendras,
multi-input retail counters chain forms the fulcrum
for conducting these activities.
| At
a glance |
| Located
at |
Products |
Installed
capacity |
Jagdishpur
industrial area
(Uttar Pradesh)
|
Nitrogenous
fertiliser (urea) |
864,600
tpa |
Click
here for more information about the products
manufactured by the Aditya Birla Nuvo's fertiliser
business
Send a query: igfl@adityabirla.com
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