Birla Sun Life Asset Management Company Limited (BSLAMC), the investment managers of Birla Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life Financial Services of Canada. The joint venture brings together the Aditya Birla Group's experience in the Indian market and Sun Life's global experience.

Since inception, Birla Mutual Fund (BMF) has emerged as one of India's leading mutual fund. Currently it has around Rs. 35,000 crore of assets under management and an investor base of about 15 lakh. It offers a range of comprehensive investment options, which include diversified and sector specific equity schemes, balanced and monthly income plans, a wide range of debt and treasury products, and offshore funds. It currently has a range of 77 investment schemes including two offshore funds, designed to cater to specific needs of the investor. BSLAMC also offers portfolio advisory services for high net-worth investors, which is a rapidly growing business segment for the company.

BSLAMC is India's first asset management company to be awarded the ISO 9001:2000 certification by DNV Netherlands — a proof of its relentless commitment to high quality in design, development, marketing and sales of investment products, its investment management and its customer service. It has been recognised both nationally and internationally with coveted awards.

Since the launch of its schemes in 1995, BMF has been the catalyst in the growth of the private sector's asset management business and has numerous cutting edge innovations to its credit.

BSLAMC follows a long-term approach to investment, which is based on identifying companies that have good credit-worthiness and are fundamentally strong. It places emphasis on quality of management and risk control. This is done through extensive analysis that includes factory visits and field research. It has one of the largest team of research analysts in the industry.

It has a nationwide presence in 105 locations in India including 74 full-fledged branches and offers services through over 13,000 financial advisors.

BSLAMC is committed to provide transparent, ethical and research-based investments and wealth management services.

Send a query: connect@birlasunlife.com