Flaunt stylish range from Esprit and breeze through the summer heat
Bangalore: Esprit, the international youthful lifestyle brand, announces the launch of their SS10 collection to celebrate the onset of the season. Esprit SS10 collection is high on fashion, full of colour and all things fine. Ooze glamour and sophistication in Esprit's stunning styles from the different ranges - men and women casual wear, men and women EDC range and also a wide range of men and women special line which can dress you effortlessly for every occasion - from boardroom to beach, from party to weekend getaways in style.
‘Esprit Women Casual’ makes a spring statement with oversized sweats, parkas or extra long blazers with slim leggings revealing a look of pure comfort that puts inspiration from distant lands into an urban-athletic context. The line gets a feminine statement with gypsy or tunic-style dresses as well as a revival of the skirt. Cropped pants, chinos and boyfriend jeans are absolute summer must-haves with feel-good appeal. Clear, rich colour combinations such as juicy orange, bright pink or tomato red with grass green help to beat the heat this summer.
‘Esprit Women collection’ got the theme inspired by global travelling; the 2010 Spring/Summer range is both contemporary and versatile, ranging from architecturally defined shapes to luxurious summer party looks. Experiments with feminine and masculine elements redefine business wear with elegant single-breasted blazers, trench coats, feminine blouses, and safari-themed jackets which give the line a cool sense of confidence for breezing through the summer heat. Colour for the season flows as smoky pastels, warm bicolours, tinted grays, and bright coral red make a fashion statement.
‘Style’ is the word for Esprit EDC this summer. It presents a cool culture clash for the season. The basic elements of the look include ethnic styles, Wild West accents, beach culture, and bohemian looks. Oversized soft jersey T-shirts, bandeaus, and leggings are this summer’s must-haves. New denims take on the leading role for Summer 2010 with slim silhouettes in bright, extra-light washings and vintage destroyed effects for that worn-in look. This summer may mean crisp whites – but innocent? When washed, berry tones are paired together with light yellow and green nuances, not a chance!
Esprit Men Casual presents a season filled with adventure and cool outfits. ‘Relax in Style’ stands for looks that fit in where summer’s at its best when casual field jackets, innovative blouson shapes and denim jackets ensure a look that’s both athletic and smart, and serve as the perfect companions for the next open-air gig at the park. Used washings give round-the-clock basics such as Bermuda shorts and T-shirts an authentic, worn look. The colour scale plays with the latest green tones complemented by new shades of purple along with summer darks, brown and beige.
Esprit Men Collection presents an urban crossover look for the 2010 Spring/Summer season. Summery globetrotter touches give even business styles a relaxed look which includes blazers with fine stripes or cardigans. A contemporary take on the cruise ship theme makes for a fresh start in the summer with striped knit sweaters and smart single-breasted blazers. Madras checks and bright colours such as orange, purple, aqua, and peppermint awaken vacation dreams. Men's collection includes sea tones and coral red pair with smoky olive, beige, and gray mélanges to add the style quotient.
The theme for Esprit Men EDC is 'Urban Road Trip'. A relaxed street style kicks off the season with items such as hoodies and athletic looks, straight from the neighbourhood basketball court. Esprit Men EDC offers Bermudas, shirts, and short-sleeved shirts in lightweight fabrics and light colours with added vintage finish which are as at home at an open-air festival as they are out on the beach. Shades of berry, yellow, green, and blue make the range a guaranteed summertime hit.
So, make a cool style statement with fun and flirty Esprit SS10 range.
Esprit SS-10 collection starts from Rs. 590 onwards.
About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life with an entirely new collection every month. The brand offers 12 product lines encompassing women’s wear, men’s wear, kids wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores, over 12,000 wholesale points-of-sale worldwide and occupying over 8,17,000 square metres directly managed retail space in over 40 countries.
Available at all exclusive Esprit Stores in New Delhi, Chandigarh, Ludhiana, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore and Chennai.
For further information, contact:
Mumbai: Janet Arole.
Media Relations – Esprit
Email: janet.arole@adityabirla.com
Available at: , Mumbai - plot no.390, everest classic, linking road - 022- 26497565 / 32952498 ground floor, inorbit mall, vashi Ph -022-27810280 / 70 Bangalore - no 10, vittal mallya road - 080-65370241 / 242. garuda mall, g 9 ground floor, magrath road, - 080-40913527 Chennai - buva house, # 8,khadar nawaz khan road, Nugambakkam, Ph - 044-43084827/29/25 Pune - sgs mall , no.6&7, moledina road - 020 - 40065102 / 40064901. no g-6&7,jewel square,koregaon road 020 New Delhi -112 & a 19-20, select citywalk mall , F-12 district Centre , saket - 011-40575097 / 98. no 64,gk 1 m block market 01-41739970/71/72. shop g7-8 & g63, ground floor, ambi mall, nh 8, gurgaon 0124-4029017/18/19 Chandigarh - sco 101,102 & 103, sector 17-c - 0172-4610046/47/ 48 Ludhiana- no ug 9,10,11 west end mall, ferozepur road, - 0161-4644490 Ahmedabad - iscon mega mall , no.152 & 152 a, upper ground floor, near rajpath club, sarkhej gandhinagar highway- 079- 40026537 Hyderabad – shop no. 15-16- & 17 lobby level, gvk 1.road no 1 banjara hills 040 - 44767876