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PRESS
RELEASE
22
January 2008
Lp brings
in Fashion Formals for the
global generation
Lp —
the youth brand from Louis Philippe, has introduced new Fashion
Formals range for today’s young and successful urbanites.
This range is for those who need wardrobe versatility in their
everyday formal clothing. The range exquisitely designed for
today’s youth exudes élan, style and success which
personifies today’s youth. Lp is for the young achiever
who is in a hurry to make a mark in this world and yet, wouldn't
compromise on either the fun or the values enroute.
The Lp
Fashion Formal collection has an exciting range of shirts,
trousers, suits, jackets and accessories, priced from Rs.
1200 onwards, to provide a complete wardrobe to compliment
those killer instincts at your work area. This exhilarating
range of ultra-modern formals, crafted with love and passion
and a discerning eye for detail, has been styled by a group
of ace designers from New York and Bangalore at a design laboratory
aptly called ThincTank New York. “Finis Coronat Opus”
or quite simply, "the finish crowns the work" —
with this design philosophy, every garment in this line is
a trove of hidden treasures with subtle nuances that will
delight the wearer and allow him to discover something new
everyday.
There
are shirts with fine embroideries on inner sleeve plackets,
trousers with a special tape on the inner waistband tucked
under the trim fabric to be revealed to the delight of the
wearer, suits and jackets with the centre button on the sleeve
stitched with the thread of the brand colour to make a subtle
statement, and more! Available in two trendy fits in shirts
and denims, four in trousers and three in suits and jackets,
the range has ample options for today’s youth to adopt
the wardrobe to one’s individual preference.
Mr. Vishak
Kumar, Chief Operating Officer, Louis Philippe, elucidates
on the highlight of the new brand,”Lp’s focus is
on lifestyle merchandising with colour zones appealing to
the youth. Further, each and every garment has a hidden treasure,
for example, patented cuffs that reveal a special styling
when rolled up.”
The success
of the service industry and the overall growth in the economy
in the country has created enormous purchasing power in the
young. Youth is also a very dominating influence today in
India. Lp ascertains the new style mantra for this new generation,
Lp prides itself as the trendsetter for the typical youngster
who is cool, stylishly spirited and confident with an eye
on tomorrow.
Lp comes
to the market across the country with stores created by the
famous European architect, John Marsala along with a support
team at ThincTank New York. Lp is also available at leading
men’s wear stores spread across the country through exclusive
shop-in-shops and at select House of Louis Philippe and Planet
Fashion retail spaces.
For
further information, contact:
Ms Janet Arole
Media Relations Manager,
Madura Garments
Email: janet.arole@adityabirla.com
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