PRESS RELEASE

• "Most Admired Company of the Year Award"
• "Best Clothing Company of the Year Award - Domestic" and
• "Best Advertising Campaign of the Year - Louis Philippe"

The award is instituted by CMAI (The Clothing Manufacturers Association of India), a premium association of the apparel industry in India. At a glittering ceremony held in Mumbai, these awards were announced for honouring excellence in the apparel industry.

Says Mr Vikram Rao, Business Director - Textiles and Apparels, Aditya Birla Nuvo, "I am delighted that we have been recognised by CMAI for excellence in apparels in the three categories. At Madura Garments, quality and craftsmanship has been our core strengths and we continue to invest, develop and better the benchmarks that we set for ourselves".

For these awards, CMAI tied up with Technopak, the premier global management-consulting firm to provide knowledge support and market research to recognise the best in apparel industry.

The jury comprised of some well-known names from the industry such as Mr. Anil Biyani, Mr. Govind Srikhande, Ms. Meher Castilino, Dr. Hirji Nagarwalla, Ms. Falguni Zaveri, Ms. Krishna Mehta, Ms. Anita Dongre and Mr. C.K. Nair.

Madura Garments has won many coveted awards in the fashion world like the "Best Retailer of the Year", "Best Apparel Company of the Year", "Best Trouser Brand of the Year", "Best Smart Casual Brand of the Year", etc at well-known fora such as the Reid and Taylor Awards and Images Fashion Awards. Moreover, in 2006, the company received the CMAI awards in five categories including the "Most Admired Company of the Year", "Clothing Company of the Year-domestic", "Best Mens Wear Brand in Formals - Louis Philippe", "Best Womenswear Brand in Western Wear - Allen Solly" and "Supply Chain Management of the Year Awards".

The company enjoys market leadership in the branded garments business through its power and popular lifestyle brands - Louis Philippe, Van Heusen, Allen Solly and Peter England.