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Dr. Pragnya Ram
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Aditya Birla Management
Corporation Limited
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Innovation leader in shirts and knitted shirts


Apart from shirts, Louis Philippe is an innovative leader in tee shirts and knitted shirts. It is offering some hitherto unseen and unique products in these two categories. The offerings are the perfect sartorial solution in knits for various occasions, such as weekend meetings, club visits, parties and evening get-togethers.

The Louis Philippe tee shirt is ideal for various occasions

The Louis Philippe cotton silk tee is a luxurious garment blending the comfort of cotton and the luxury of silk. The bottom layer of cotton absorbs moisture and the top layer of silk imparts a luxurious look. The garment, priced at Rs. 1599, is shaped at armholes, side seams and shoulders so that the tee drapes over your physique perfectly. The collar is fashioned to give a stylish semi-cut shape. The tubular bottoms and sleeve opening ensures grip and a good drape of the garment, while the button-less placket flaunts the essence of true style.

Discerning customers enjoy the crinkle of cotton and the luxurious comfort of linen in another innovation, the Louis Philippe cotton linen tee shirt. It is knitted on a state-of-art computerized flat bed machine so that the knitting parameters are strictly controlled in a yarn-friendly environment. This results in a perfect structure and stable fabric. This tee shirt is priced at Rs. 1199.

The Z-shirt is being launched nationally

The Z-shirt from Louis Philippe was test marketed in 2004 and is being nationally launched this year. The sophisticated blended cotton knitted material is made from a special knitted fabric called altima, which has two layers. The absorbing layer soaks up the moisture through the dry layer, which faces the skin and evaporates it away. This superior fabric rendered in shirt styling is priced at Rs. 1199 and is ideal for meetings with a client on a weekend or even a official party.

Louis Philippe is the only brand in India to offer printed and embroidered knitted shirts. Embroidered and stylish prints on super premium 2 ply 60's double mercerized fabric offer greater softness, which is lustrous, smooth on the surface and ensures a crisp fresh feel of the fabric. The lustre of the mercerized yarn is suitably matched by the lycra in the collar and armbands, ensuring that the collar bounces back to retain its shape. Adorned with mother of pearl buttons, these styles vary from open shirts to polo styles. These knitted shirts are priced at Rs. 1199 and are perfect for club and party occasions. Apart from these, Louis Philippe also has double mercerized designs wrappers, jacquards, etc (price Rs. 1199).

The Louis Philippe Polo Pique exclusive tee shirts are made of super fine 2 ply 44's mercerized yarn, which is lustrous, smooth on the surface and ensures crisp fresh feel of the fabric. The dimensional stability of the Polo Pique weave in this tee is augmented by the silicon softener wash given to this fabric, ensuring a soft feel. The fine and compact structured fabric ensures that the fabric is shrinkage-resistant and there is minimal pilling, even after repeated washes. The Polo Pique is available in 16 colors and is priced at 799/-.

More interesting information on Louis Philippe
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