19 July 2006
Taking forward its tradition of product and style innovation, SF has launched a new range of cargos. Keeping in mind the preferences of the young and trendy customer, these cargos are styled with cool fits and bold colors from khaki and olive to burnt ochre and black.
The multi-layered fabrics and the many pockets may confuse an older person used to the traditional three pocket pants, but not a young dude who needs to carry his world around when he moves. The campaign therefore, teases with the line, "What's in your pocket?"
When asked the reason for launching cargos rather than the next new thing in denim, Mr. Sooraj Bhat, the brand head of SF said, "Internationally the action is shifting to cargos." In this product category, style is the key differentiator and since their launch in 2002, SF Jeans are known for their innovative styling and product designs.
SF entered the market with Kurt Cobain's suicide note lazered on denim. Its devil-may-care attitude, product strength and design innovation was just what the adventurous customer wanted. Barely six months after its launch in Bangalore, SF Jeans was ranked among the top three brands on the parameters of quality, fit and innovation, as well as fabric and stitching.
Today SF has a strong following among the bold and the brave consumer. This season's merchandise, the Cargo Collection, reflects the brand's commitment to offer the country latest design trends from across the world. The cargos are available in 30 different styles (two to three colours in each style) for men and nine great styles (two to three colours each) for women.
Apart from cargos, the brand has also launched a new collection of T-shirts and accessories for the season.
For further information, please visit the newly launched brand website www.sfjeans.com or email Mr. Pawandip Singh, brand marketing manager at pawandip.singh@maduragarments.com