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Madura Garments Lifestyle Brands Division
Madura Garments, the lifestyle garments business of Aditya Birla Nuvo, has revolutionised India's readymade apparel and retail market.
A name that is synonymous with panache and modernity, Madura Garments is defined by its brands - Louis Philippe, Van Heusen and Allen Solly - that personify style, attitude and comfort. With clean cuts and inspiring designs season after season, the company lives its business philosophy to the fullest "To be the undisputed leader in the lifestyle industry delivering continued value growth for all stakeholders".
Madura Garments is one of the highly growth-oriented businesses of Aditya Birla Nuvo and the company is a leading player in the garment segment. It leads the segment in both the premium and international lifestyle categories with Louis Phillippe, Van Heusen and Allen Solly. To bolster its presence, it has entered into a distribution agreement with the international brand Esprit.
The company is the winner of several prestigious awards, the most recent among them the Lycra® Images Fashion Awards 2008 for its brands Allen Solly and Van Heusen Woman. Louis Philippe
Louis Philippe was the first genuinely international garment label introduced in the Indian market in 1989. Recognised as a Superbrand, Louis Philippe epitomises elegance, class and status, addressing the needs of the style conscious, contemporary Indian men. The brand brings superbly crafted range of silks, trousers, blazers, ties and T-shirts that makes an exclusive fashion statement recognised by its distinctive icon The Upper Crest. The brand creates an image of stylish, confident, spirited, cool ensemble with hidden details, slimmer cuts. LP— the youth brand from Louis Philippe, has introduced new fashion formals range for today’s young and successful urbanites. The range exudes élan, style and success which personifies today’s youth.
Van Heusen
Van Heusen, India's premium work-wear brand, brought to India in 1990, has given corporate attire altogether a new look and meaning through continuous product innovation and exclusive collections such as Autumn Winter, Ken & Tony, Worldwear, Informals, IQ Clothing, winter wear, knits, innerwear and accessories.
Cool Pants, designed using breakthrough technology adopted by NASA, or the Oxyrich shirts with oxygen ions to neutralise high stress levels in the intelligent clothing (IQ) range, are a few examples of the tradition of innovation that began with the invention of the collar in 1919. Worldwear is Van Heusen's extension of the best-selling range of corporate wear for the global Indian. Allen Solly
Allen Solly has established itself as the leading western wear brand redefining the wardrobe of the modern Indian. It has popularised the Friday dressing concept in India. With the launch of its women's wear range in December 2001, Allen Solly has made a successful foray into the growing women's work and casual wear market. The brand has won the most admired brand - Womenswear IFA 2004, 2005, 2007; most admired brand - trousers IFA 2005; most admired brand - smart casuals IFA 2006. It has also won the IFA Images 2001 best brand award in the readymade menswear category.
Esprit
Esprit provides a fresh look and a new style to its existing variety every month. The brand offers a variety of choices with the availability of its various collections in all the stores, to keep satisfying the needs of its growing customers. EDC by Esprit addresses young, spontaneous people who live for the moment and express this lifestyle with an individual look.
Planet Fashion
Planet Fashion is the apparel retailing arm of Madura Garments, Aditya Birla Nuvo Ltd. It houses not only our leading (inhouse) menswear brands like Louis Philippe, Van Heusen, Allen Solly and Peter England, but also Levi's denim, Monte Carlo knitwear and most recently, Jocky innerwear in selected stores.
It aims to be the complete wardrobe solution for a man - a one-stop destination for all his apparel needs. Its product portfolio ranges from corporate formal wear to casual leisure wear, accessories, t-shirts, winterwear and lately, denims and innerwear.
Current number of stores: 82 in India, 5 international
Cities: Across 50 cities in India, ranging from high streets like Connaught Place and South Ex to smaller towns like Bareilly, Karnal and Dehradun. International presence in Dubai (2), Sharjah, Qatar and Kathmandu.
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